News/Press/Video

20190307

THE NEW AK_05 CAMPAIGN

THE POWER TO IMAGINE. THE FREEDOM TO BE.

Nothing has more strength than a thought that has the opportunity to express itself. This is the philosophy that pervades AK_05 and inspires the 2019 communication campaign that tells its story. AK_05 is the tailor-made Arrital kitchen designed to express: express the strength of matter through suggestion and atmosphere, from the most original and natural materials such as antique wood and marble, to the most contemporary ones such as Fenix, steel, and lacquers.

A combination of design and technology, modularity and accessories.
An ode to refinement, to that culture of the kitchen that has always characterized the Arrital brand. ‘Every time you imagine, you are’: a kitchen and a campaign that become ambassadors of the invitation to imagine and create, to trust your own will and your own desires.

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