Monday 6 / Wednesday 8
h. 10 am – 9 pm | Open Showcase
h. 6 pm | Welcome drink
h. 10 am – 4 pm | Open Showcase
h. 10 am – 7 pm | Open Showcase
On the occasion of the Milanese international design week Arrital presents The Sound of Alma, among synaesthesia, design and contamination, at the Showcase in Via Melchiorre Gioia 8.
Main character of the event is Arrital’s new sensory branding project, whose aim is to reinforce the Start Feeling message and the promise that the Brand is addressing to trade market and, as an experience, end users: to dive in a synaesthetic way in Arrital world through sounds, scents and unprecedented perceptual stimuli.
During the design week it will be possible to discover the new Ak_07 collection, while immersed in a synaesthetic path conceived by Arrital.