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Curtain arose on the new Arrital Showcase in Milan

 

On Tuesday 16 of April, the doors of the new Arrital flagship store in Milan, Corso Europa 22, opened. A new chapter in the history of the brand. A dynamic and innovative space, result of the brand’s values and vision: a transformable stage that cultivates connections and flavors.

 

The debut could not but take place in the occasion of the Design Week 2024, with the spotlights of the design world focused on Milan.

 

Thousands of visitors crowded the brand-new space throughout the week, they were able to discover the already iconic elements of the Showcase, with the architectural project signed by Michele De Lucchi AMDL CIRCLE Studio. An avant-garde project that encompasses the concepts of design open to technology, nature and wellbeing, synthesis and essence of sustainability and design.

 

The best of Arrital solutions for kitchen and living 

 

Inside an enclosure characterized by a suspended vegetable garden and a scenic red staircase, a tribute to Vico Magistretti, in the over 700 square metres of space on three levels, the main Arrital kitchen and living collections (Feeling Home) were on display, testimonials of excellence and design Made in Italy, designed and curated by Franco Driusso, art-director of Arrital.

Among the novelties introduced in Corso Europa, the fourth edition of the corporate magazine Talk, restyled both in terms of editorial content and graphic design. Here is an excerpt of the interview with the project team of AMDL CIRCLE. Shortly the magazine will be available at Arrital dealers.

 

Experiential Centre

 

A new Showcase as an experiential center, able to offer to all visitors the access to some of the collections of brands that, like Arrital, are part of We.Do Holding group, including Altamarea, Busnelli, and Rotaliana.

 

In the gallery some highlights of Design Week 2024.

 

 

 

 

Opening hours:

Tuesday-Saturday 10am-7pm

Tel. for appointments: +39 02 8708 5740

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