Millennials o digital strategies?


Almost two years ago, the company set up an in-house observatory and a working group on trends related to millennials and, more generally, to listening to digital users. If we get to know the users and consumers of the future, we could evolve the way we express ourselves and hone in on signals to establish relations with them on the value of the brand, their sense of home and the meaning of the kitchen. We have partnered with two important universities: the IUSVE of Venice on the topics of communication and the Politecnico di Milano on the themes of project and product.


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