Over its 45 years, Arrital has come to understand the market well. Before acting, it is always best to listen and observe, finding the power and meaning even in the subtle signs of innovation, giving design a much broader role, going into the realm of relationships and service, beyond mere style. Arrital’s ability to look further ahead with fresh eyes and be on the side of people inverts the company’s paradigm, its brand experiences, and its products on the market. Arrital sees its “dynamic identity” as a path of development that involves the entire ecosystem, forming its image and store based on new meanings. “People Places and Plans” is the lens through which Arrital understands these personal, authentic design experiences. Ultimately, our homes, beyond ourselves, express our personalities everywhere in the world. Arrital is, in this sense, a “lifestyle symbol” set between the image and product, giving the chance to satisfy different target markets while firmly establishing its genetic heritage and style realm, staking out a clear, exact market position. Identity ultimately only exists when there is diversity. Being Arrital means always believing in a global approach to the market from the perspective of the products as well as that of plans.

People are those who consider Arital the right brand for their concept of design in the kitchen. Their lifestyles are made up of individual aesthetics, desires, and visual cultures, as well as specific functional and social needs. The Places are found around the world where people live who have different cultures and styles but love Italian-made design. These are places of contemporary architecture and local aesthetics. Plans are the houses and apartments that become “Arrital habitats” of excellent quality. They are flexible places for living and planning that are open to desires and preferences. Every person wants a house that makes them feel at home. Everyone wants a place that reflects their needs and style and makes room for their dreams as well as everyday lives. Kitchens and living rooms are the rooms that fulfill the dual tasks of being an intimate, protective nest as well as a stage for entertaining guests, places open to the social sphere. Their practical functions are not separate from expressing their identities through a powerful aesthetic aspect, as representations of the style and personality of those who live in a home. Every space, with the limits and opportunities part of its structural elements, needs a plan to bring out its greatest potential. And it needs a design that gives tangible form to cutting-edge ideas. What Arrital has to offer becomes a system and platform of products and plans.

Limitless, organic, flexible and personalised. This is the vocabulary that gives form to the Feeling Home collection by Arrital, conceived to transform the living area into a theatre of wellbeing, emotions and style. Designed by architect Franco Driusso, Feeling Home is an extensive and articulated system for the living room that can be integrated with kitchen collections from the brand in such as way as to generate a complete furnishing solution for the living area, characterised by total aesthetic continuity and a harmony of language. The approach “by design” responds to the desires of private individuals and professionals: Feeling Home in fact demonstrates great compositional capacity in terms of solutions, modules, accessories as well as materials and finishes.

This domestic “architecture” thus enhances the space in which it is placed while at the same time accommodating the personality of the inhabitant. Spaces thus become dynamic, shared, open and filled with even more feeling because they are tailored to tastes and needs that are different and individual each time. An expressive collection that has been illustrated in the new catalogue through eight different settings. There are many new features that further extend the proposal such as a lavish range of accessories that can be added to the living elements of the Arrital kitchen.