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People Through Design

The event celebrating the opening of the new Showcase Arrital in Milan during the Design Week 2024

 
“People Through Design” was the event that celebrated the opening of new flagship store Arrital at Corso Europa 22, in Milan.
 
A special night to celebrate the new Milanese home of Arrital, in the beautiful setting of the renovated Piazza San Babila.
 
In the beating heart of design and fashion, an immersive red party to celebrate this new space in a special night where design has shown its emotional and sensorial dimension, on the 45th anniversary of Arrital.
 

Cultivate Connections, Cultivate Flavours

The philosophy of the architectural project, signed by Michele De Lucchi’s AMDL CIRCLE studio, was to create a transformable stage to cultivate connections and flavors.
 
In the occasion of the opening gala, the Showcase gave proof to be the perfect theatre for guests to enjoy this sensory experience: the architecture of relations was the red thread that bound Arrital community together amidst unpublished videos, photos, refined flavors, wines and exclusive sounds.
 

Red touch

Inside the building designed by Vico Magistretti, with the facade, extraordinarily illuminated in red for the occasion, after the ‘premiere’ of the brand-video “Future is what you make of it”  there were the speeches of the company board with Silvia Quaglia and Christian Dal Bo.
 

 
Silvia Quaglia, President of Arrital: «This brand-new flagship is a piece of the vision of We.Do Holding, of the home seen as a place of experience, more and more “conformed” to the personality and needs of those who lives in».
 
Christian Dal Bo, General Manager of Arrital: «An important moment, long-awaited. A strong emotion in welcoming you in the new Arrital home, in this new context of Milan, the realization of an “aspiration” for everyone: today dreams come true».
 
A journey, through design, as a new chapter in the history of Arrital. Welcome to the new Arrital Milan Showcase.
 
This place lives, dreams, contains the future.
 
Future is what you make of it.

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