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  4. The Sound of Alma. A synaesthetic pathway designed by Arrital

Fuorisalone 2021 has come to an end, with the presentation of The Sound of Alma, among synaesthesia, design and contamination – Arrital’s new sensory branding project, whose aim is to reinforce the Start Feeling message and the promise that the Brand is addressing to trade market.
  
Protagonist of the event was the emotional sillage of the new Alma Home Fragrance, the olfactory design of Arrital created in collaboration with the fragrance designer Caterina Roncati, the Strega del Castello.
During this exclusive preview was also possible to discover the new Ak_07 collection, in the renewed Showcase in Via Melchiorre Gioia, 8.
  
Famous DJ Ross Pellecchia (Radio105.net) led the evening, accompanied by the sound of Alma Arrital – the home playlist available on Spotify created by “Flabby”, the Italian soul-jazz duo consisting of Rosario Pellecchia and Fabrizio Fiore – and by an experiential food and drink tasting curated by Zerobriciole, unconventional catering from Milan.
  
In accordance with the current regulations related to the Covid-19 emergency, the event was reserved only for the sales force, the main suppliers and the press.

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